NEW BRIGHTON, MINN. — Effective Jan. 1, 2007, Risdall Advertising Agency (RAA) will broaden its organization’s structure to create Risdall Marketing Group, LLC (RMG), which will reflect the variety and multitude of integrated marketing competencies the agency holds.

With ever-changing industry trends, restructuring agency marketing strategies is necessary to create client growth and success.

“What clients are looking for has changed over the past 50 years. With the introduction of the Internet, everyone had to change the way they marketed,” said John Risdall, founder of RAA. “This new structure reconfigured our product offerings and platform as an integrated marketing group. Clients can engage with any of Risdall’s seven marketing companies as they see needed, yet have access to any of the others on a totally integrated basis to create success for their business.”

And success is a tradition that will carry over to RMG from previous years. The most recent Business Journal Top 25 List for web development and design firms ranked Risdall Advertising Interactive (RAAi) at number one. In the Top 25 List for advertising firms, RAA sits at number seven, and the April rankings for the Top 25 PR Firms placed Risdall McKinney Public Relations at number seven.

Including the advertising, interactive and PR services, RMG is comprised of the seven following divisions:

• Risdall Advertising Agency (RAA), Ted Risdall, President
• Risdall Advertising Agency Interactive (RAAi), Ted Risdall, President
• Risdall McKinney Public Relations, Rose McKinney, APR, President
• Risdall Fundraising Agency, Jerry Seppala, President
• Risdall Search Marketing, Jennifer Risdall, President
• Risdall Sandstrom Media Works, Jim Sandstrom, President
• Risdall Marketing Institute, Kevin Deshler, President

In addition to four of the division presidents listed above, RMG board members include:

• John Risdall - vice chairman, CEO and COO, RMG; chairman, RAA
• Ted Risdall - chairman, RMG
• Tom Wilson - president, RMG; executive vice president, chief connectivity officer, RAA
• Terri Lee - executive vice president, account supervisor, RAA
• Kevin O’Callaghan - president, creative, RAA
• Joel Koenigs - vice president, director of Web development, RAAi
• Tina Karelson - executive vice president/group creative director, RAA
• Rose McKinney
• Jennifer Risdall
• Jim Sandstrom

About Risdall Marketing Group
Founded in 1972 as Risdall Advertising Agency, Risdall Marketing Group has annual capitalized billings of $153 million and over 60 employees. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.