“Risdall continues to boost its capabilities as a full-service agency, offering clients a variety of integrated resources,” says John Risdall, chairman of RAA. “Melissa's experience in media planning adds even more depth to our roster.”

Lochner joins RAA after spending time at other Twin Cities agencies including Carmichael Lynch where she was a media planner for Blue Cross Blue Shield of MN, Harley Davidson and Korbel Champagne. Lochner was also part of the team that launched the “Discover Boating” campaign for the National Marine Manufacturers Association (NMMA).

At Campbell Mithun, Lochner was a broadcast negotiator for a variety of clients including H&R Block, Great Clips, Dish Network and Toro.

In addition to her agency experience, Lochner also completed the American Association of Advertising Agencies (4 As) Institute this past year with fellow RAA senior account executive Natalie Schmit. The competition consisted of classes and preparation for a new business pitch for Air Tran Airways' X-Fares program to a panel of judges.

About Risdall Advertising Agency

Established in 1972, Risdall Advertising Agency has annual capitalized billings of $133 million and over 60 employees. Headquartered in New Brighton, Minn., Risdall Advertising is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.