Through an integrated public relations approach that combines corporate communications, trade media relations, product launch support and tradeshow visibility, Risdall McKinney will help Vision-Ease evolve its reputation.

“As a pioneer in the development of polycarbonate and polarized lenses, maintaining Vision-Ease's reputation as one of the top lens manufacturers is critical to the growth of our company,” says Alyssa Fee, marketing communication manager, Vision-Ease Lens. “Through the strategic efforts of Risdall McKinney, we hope to amplify our communication within the industry and drive greater recognition and sales of our brands.”

As a manufacturer for a variety of top lens product lines including LifeRx™ photochromic lenses, SunRx® polarized lenses, and Illumina® progressive line-free lenses, Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains across the country.

“Key influencers' perceptions are vital to an organization's brand reputation,” says Rose McKinney, president of Risdall McKinney Public Relations. “The program includes smart combinations of new and tried-and-true strategies. We'll demonstrate the power of public relations to achieve the results that matter to Vision-Ease.”

In addition to Vision-Ease, Risdall McKinney has added several new clients during the third quarter including American Spaceframe Fabricators, LLC (ASFI), a design, build and engineering firm; Calhoun Square; and Reshare, a distribution relationship management (DRM) software and strategy company.

About Vision-Ease Lens
Vision-Ease Lens offers a full line of lens products that service retail, laboratory and dispensing markets throughout the world. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com.

About Risdall McKinney Public Relations
Risdall McKinney Public Relations is an integrated, marketing-oriented public relations firm headquartered in New Brighton, Minn. With 2005 billings of nearly $2.5 million, the agency is ranked as the seventh largest public relations firm in Minnesota. Its client roster includes local, national and international work for business-to-business and consumer accounts.

Founded in 1972, its sister agency, Risdall Advertising Agency, has annual capitalized billings of $135 million. Heralded as one of the oldest and most successful agencies in the Twin Cities market, Risdall Advertising has national notoriety for leading-edge interactive marketing capabilities. Together, the full-service agencies embrace an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.