NEW BRIGHTON, MINN. – Risdall Search Marketing (RSM), one of Risdall Marketing Group’s (RMG) eleven divisions, recently expanded with the hire of Holly Matson, online visibility specialist, and Chris Peterson, online marketing manager.

“Because the Internet has become an integrated part of everyday living, clients are using online visibility to drive business goals,” said Jennifer Risdall, president, RSM. “With the addition of Holly and Chris, Risdall is meeting the high volume of online marketing work for our clients and continuing its tradition as the top Web developer in Minnesota.”

Adding to RSM, Matson will focus on organic search optimization and link recruitment, and Peterson’s work will cover search analysis, strategy and implementation.

Prior to joining RSM, Matson worked as an executive team leader for Target Corporation, where she managed employee scheduling, operations and policy. She also interned at Fallon Worldwide, working with benefits management. Matson received her undergraduate degree at the University of Minnesota – Carlson School of Management in 2006 in marketing and entrepreneurial studies. She also completed a minor in design from the University of Minnesota – College of Human Ecology.

Peterson joins RSM after spending three years at Zearth.com Corporation. As the online marketing director, he handled all facets of online marketing for this Internet Retailer Top 500 Corporation. Peterson graduated with a degree in marketing from Montana State University.

About Risdall Marketing Group
Founded in 1972 as Risdall Advertising Agency, Risdall Marketing Group has annual capitalized billings of $153 million and over 60 employees.  Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities.  The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.