NEW BRIGHTON, MINN. – Months of extensive clinical and industry research were conducted. Focus group findings validated its need. Strategies and a tactical timeline were developed.

With the necessary pieces, Risdall Marketing Group (RMG) created and implemented an integrated marketing plan for home-furnishings executive Jim Gabberts’ entirely new retail concept that takes a five-senses approach to creating personalized sleep sanctuaries – Zia/Sleep Sanctuary, located in Eden Prairie Center.

“From digital signage and Web site development, to word-of-mouth tactics and public relations, each Risdall component is vital to Zia’s success,” said Ted Risdall, chairman, RMG. “Zia is a perfect example of what we all do best – together.”

Implementing strategy against an aggressive timeline, RMG worked as the liaison with Zia’s architectural firm, digital signage company and Eden Prairie Center to ensure consistency in messaging, design and implementation.

Now, with months of building the Zia brand and successfully executing marketing tactics, RMG has already launched the Zia Web site (October 2006), opened its retail doors in Eden Prairie Center (November 2006) and will kick off its Ecommerce this spring.

“Risdall helped make this new retail concept a reality by defining the Zia brand and carrying it through each phase of development,” said Gabbert, creator of Zia.

About Zia/Sleep Sanctuary
Opening its doors in November 2006, Zia is a unique shopping experience where dedicated sleep and relaxation experts educate and assist customers in creating personalized solutions that will transform their bedrooms into calm sanctuaries and their beds into optimal sleeping systems where they can get the restorative sleep they need to lead healthier, happier and more productive lives. For more information about sleep and access to Zia’s e-commerce, please visit http://www.ziasleep.com

About Risdall Marketing Group
Founded in 1972 as Risdall Advertising Agency, Risdall Marketing Group has annual capitalized billings of $153 million and over 60 employees. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.