FOR IMMEDIATE RELEASE:

Risdall McKinney Public Relations Announces Staff Promotions and Additions

NEW BRIGHTON, MN (April 12, 2006) -- Risdall McKinney Public Relations (RMPR) announces the promotion of Crystal Sanders to account executive and the addition of Anne Cloeter as assistant account executive.

“It’s exciting to recognize Crystal’s good work with a well-deserved promotion,” says Rose McKinney, APR, president of Risdall McKinney Public Relations. “It’s equally exciting to add staff to meet growing client needs.”

Sanders joined Risdall Advertising Agency in 2005 as a public relations specialist. In addition to marketing internships at both Alternative Mortgage Options in Hudson, Wis., and the Red Wing Republican Eagle in Red Wing, Minn., Sanders gained detailed PR skills in her two-year tenure at Group Leaf LLC in Hudson, Wis.

“Rose’s industry experience, innovative leadership skills and passion for PR has already created a strong base for our expanding team,” says Sanders. “The future of Risdall McKinney has a fresh outlook in the industry.”

Cloeter, a recent graduate of UW-River Falls, joins Risdall McKinney with a background in print journalism. Throughout her college career, Cloeter strengthened writing and leadership skills by serving as a copy editor, reporter and page editor for the student newspaper, the Student Voice.

About Risdall McKinney Public Relations

Risdall McKinney Public Relations is an integrated, marketing-oriented PR agency headquartered in New Brighton, Minn. With billings of nearly $2.5 million, the agency is consistently ranked among the top ten 25 PR firms in Minnesota. Its client roster includes local, national and international work for business-to-business and consumer accounts.

Founded in 1972, its sister agency, Risdall Advertising Agency, has annual capitalized billings of $133 million. Heralded as one of the oldest and most successful agencies in the Twin Cities market, Risdall Advertising has national notoriety for leading-edge interactive marketing capabilities. Together, the full-service agencies embrace an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.

For more information, contact:
Rose McKinney
Risdall McKinney Public Relations
651.286.6767 (tel)

 
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