Risdall Advertising Agency Interactive Word

FOR IMMEDIATE RELEASE:

Risdall Advertising Adds 68 New Accounts in 2004

Agency jumps to 6th in local PR rankings; is top Web developer in state

MINNEAPOLIS, MN - In 2004, Risdall Advertising Agency added 68 new accounts and more than $14 million in revenue to end the year at $121 million in annualized billings. In its annual rankings, the Twin Cities BusinessJournal ranked Risdall as the top Minnesota Web developer, as well as the agency's advertising and public relations groups as the sixth largest in the state.

"In an industry where the average agency's longevity isn't quite three years, it's incredible that 2005 marks our 34th year in business," said CEO John Risdall. "Successful agencies are idea generators and for that you need brilliant people and a culture to support them. Our brilliant ideas made 2004 a banner year for our clients."

In addition, national publications Advertising Age and Adweek rank Risdall nationally among the top 100 ad agencies and top 50 Web developers respectively.

Two years ago, the agency restructured and began several major initiatives demonstrating continued success. Some achievements include:

Risdall client Twin Cities Originals, a group of independent, gourmet restaurants, has grown from 11 to 29 member restaurants due to an array of special events, business-building strategies and public relations buzz;
Risdall client Compex Technologies has seen public relations coverage in media reaching tens of millions of readers, viewers and prospects;
Risdall's fund raising division now has more than 20 clients for which millions were raised in 2004;
Risdall is gaining deep Web expertise in search engine optimization and is seeing growing numbers of clients desiring the service;
In 2004, Risdall had more than 50 brainstorming sessions - dubbed "Risdall Think Tanks" - that turbo-charged clients' businesses and generated dozens of creative ideas;
Risdall's arts and entertainment division now has more than 42 clients, adding the American Express Ivey Awards, Moxie Entertainment and six new restaurants.

To celebrate Risdall Advertising Agency's successful year, the agency hosted a Chinese New Year party on February 9 for more than 500 clients and friends.

About Risdall Advertising Agency (RAA)
A full-service advertising, marketing, public relations and Web development firm founded in 1971, Risdall Advertising Agency is based in New Brighton, Minnesota. The Twin Cities Business Journal ranks the agency as the top web developer and sixth largest public relations and advertising firm in the state. A leader in environmental, industrial, high-tech, medical technology, sporting goods and business-to-business advertising, as of 2004, the company has capitalized billings exceeding $100 million for the fifth year in a row. For information: www.Risdall.com.

For more information, contact:

John Risdall
Chairman and Chief Executive Officer

Risdall Advertising	651.286-6700 (tel)
550 Main Street
New Brighton, Minnesota 55112	www.risdall.com or www.risdall.net (web)

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