Risdall Advertising Agency Interactive Word

FOR IMMEDIATE RELEASE:

Risdall Goes Back to School

Bob Geiger
Star Tribune
Published Sep. 21, 2002

Kids are back to school-or at least should be- and New Brighton agency Risdall Advertising is reaching an estimated 11 million computer-literate K-12 students after redesigning the Weekly Reader's Internet site.

Risdall landed the business after a nationwide review of interactive agencies. How? Circle Pines-based American Guidance Systems was a Risdall client before it was acquired by the Weekly Reader Corp., the publisher of the educational publication which has an online edition at http://www.weeklyreader.com

The Weekly Reader is celebrating its 100th anniversary, and its Web edition has activities, games, contests and information for students, parents and teachers.

Ted Risdall, president and son of agency founder and chairman John Risdall, heads Risdall's interactive division. That unit has churned out more that 1,000 Web pages for the agency's business-to-business and consumer client base, including the Weekly Reader.

The Weekly Reader's new online look debuted earlier this month as the back-to-school season started for students, parents and teachers who get the Weekly Reader.

Landing the site as a client opens new business horizons for Risdall because the company also publishes the World Almanac and Compass Learning.

For more information, contact:

John Risdall	or Michelle Vandesteeg
Chairman and Chief Executive Officer	Vice President, Account Supervisor

Risdall Advertising	651.631.1098 (tel) 651.631.2561 (fax)
550 Main Street
New Brighton, Minnesota 55112	www.risdall.com or www.risdall.net (web)

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