Risdall McKinney helps celebrate one of Minnesota’s educational treasures

Minnesota Children’s Museum joins Risdall McKinney Public Relations client roster

NEW BRIGHTON, MINN. – The Minnesota Children’s Museum has retained the services of Risdall McKinney Public Relations to offer strategic public relations planning and execution for the Museum’s 25th anniversary.

“Risdall McKinney has already provided excellent service to Minnesota Children’s Museum by taking the time to truly understand our needs,” said Sarah Caruso, president, Minnesota Children’s Museum. “They have provided both strategic advice, as well as strong tactical support for a series of projects which celebrate the Museum’s 25th anniversary and our important role as a place of early learning in Minnesota.”

Kicked off with a one-of-a-kind birthday party on Dec. 12, the yearlong celebration will showcase the Museum’s mission of “sparking learning through play” through various events and activities. As the Museum’s anniversary is commemorated throughout the year, Risdall McKinney will assist in promoting various exhibits such as Curious George, Bob the Builder and 25 Days of Fun, and strengthening the Museum’s reputation as a pioneer in early childhood development.

“Recent studies have proven the importance of unstructured learning environments in education – a mission the Minnesota Children’s Museum has been dedicated to for 25 years,” said Rose McKinney, president, Risdall McKinney Public Relations. “By relaying that commitment to key audiences, Risdall McKinney will evolve the Museum’s reputation and drive results that matter.”

In addition to public relations support, Risdall McKinney will be providing strategic counsel on media placement and graphic design support.

About Minnesota Children’s Museum
Opening its doors in December 1981, the Minnesota Children’s Museum is a non-profit organization providing creative and educational environments for exploration and discovery through programs based on a mission to spark learning through play. More than six million visitors have experienced the Museum. From its early beginning at its 5,000 square-foot first home in Minneapolis’ warehouse district to its current 65,000 square-foot building in downtown St. Paul, the Museum continues to provide Minnesota and surrounding states with a unique learning environment that encourages and challenges young minds. For more information and activities, please visit www.MCM.org

About Risdall McKinney Public Relations
Risdall McKinney Public Relations is an integrated, marketing-oriented public relations firm headquartered in New Brighton, Minn. It is a division of Risdall Marketing Group, which was founded in 1972 as Risdall Advertising Agency and is heralded as one of the oldest and most successful agencies in the Twin Cities market. With 2006 billings of nearly $3.3 million, Risdall McKinney is ranked as the seventh largest public relations firm in Minnesota. With a client roster that includes local, national and international work for business-to-business and consumer accounts, Risdall McKinney continues to evolve reputations and produce results that matter for its clients. For more information, please visit www.risdallmckinneypr.com