The most successful web sites are easily found with search engines. Our search audit provides clients with a strategy to give their web site better placement among search engines and directories. In this process, we look at your web pages' current search engine positioning, on-page and off-page factors, competitors and web page effectiveness:
Search Engine Positioning:
- Where do your pages rank when people search for certain words or phrases?
- Which keyword phrases are users searching for? Is your site optimized for these?
On-Page Effectiveness Factors:
- What keywords should you focus on within your web pages?
- Which web pages from your site can be left alone and which ones need improving for better search engine placement?
- Is your design and navigation search engine friendly?
- How can you make your web pages easily indexed by the search engines?
Off-Page Effectiveness Factors:
- Are your page rankings being weakened by off-page factors? If so, how can you strengthen these?
Competitor Comparison:
- Who are your competitors on the web and how do their pages rank next to yours?
- How are your competitors achieving high search engine listings?
- What can you do to beat your competition in web site rankings?
Discovering where your site needs to be is just the beginning of our strategy. With input from your company, RAAi will create and implement a comprehensive campaign to help you get there. We not only make recommendations to increase web page effectiveness and build web site exposure, but also follow through by implementing the necessary changes and monitoring them for effectiveness.
If you're interested in a search audit for your company, contact us.
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