If your website isn't getting enough hits, it's not doing its job effectively. RAAi will give your site a performance review and make recommendations to get it back on track. We'll also help you minimize lead follow-up time because prospects expect immediate response to their web inquiries.   The Management Audit analyzes traffic statistics and usability and can be done at any stage of site development. While usability is a one-on-one study of the site, web trend analysis reviews number of hits, unique users, amount of time spent on the site, how visitors get to the site, most requested pages, most downloaded files, activity stats, number of 404 errors and most used browsers and platflorms, along with several other aspects.   Using the stats found from traffic logs and usability testing, RAAi can determine: Are the goals of the web site being met? Are users accessing the site where you want them to? Are users able to get where they want to go from their entry point? Are users staying on the site or entering and exiting the same page? Do users find what they expect? The Management Audit also considers customer service aspects of the site: What is the turnaround time for an order? Does the site have automatic verification of online orders? via email? Is there a way for customers to check their orders online? Do you respond to email immediately? How frequently is the information updated? If you're interested in a management audit for your company, contact us.
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