The Creative Audit is available when your website is live.
The Creative Audit is how we make sure that your site is working hard to achieve your marketing goals. The same standards of strategic planning that apply to the rest of your marketing mix apply to your website. Not only should it communicate the same message as the rest of the media mix, but it also needs to complement the Internet subculture. RAAi will recommend the strategic steps you should take to optimize the creative impact of your site. For the creative audit, RAAi will:
Examine the web site in relation to marketing goals.
- Does the web site maintain the look and feel of traditional marketing materials?
- Does it brand the product/service/company?
- Is the web site communicating its main message in a consistent manner?
- If customers can shop at your web site, how easy is it for them to find select items and make purchases online?
Assess the design aspects of the web site.
- Is the web site making full use of good web design?
- Does it harness the powers of interactivity?
- Is the copy readable? (font type, size, line length, amount of copy on page)
- Are links appropriately placed in copy, on the page?
- Does the navigation make sense - artistically and functionally?
- Is there navigation on every page so that a user coming into the site can navigate further than the page entered?
- Is there branding on every page?
- Are downtimes efficient - or especially slow?
- Are graphics optimized for easy downloading? Do the graphics use web-safe colors?
- Does the site appear in the appropriate screen resolution for the target market?
And also:
- Are banner ads directing potential customers to the web site?
- Are customers linking to your site from other sites on the web?
- Are there elements that will encourage customers to bookmark the site for repeat visits?
As opportunities for improvement are discovered in these areas, you can be sure that RAAi has the resources and creativity to make all of this happen.
If you're interested in a creative audit for your company, contact us.
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