Ted Risdall
President RAAi
Hired May 1993
Background:
Yes, he is closely related to another person who toils at Risdall Advertising.
Education:
- United States International University in San Diego: B.S. in Business Administration (Graduated cum laude)
- American Graduate School of International Management, Thunderbird Campus in Glendale, Arizona: Master's in Business Administration, M.I.M. (Master of International Management)
Account Experience:
In 1993, Ted was one of the primary people responsible for RAA's expansions into high technology. Ted helped establish RAA Interactive, a division of the agency focused solely on digital creation - including web sites, CD-ROMS and interactive multimedia. Ted was instrumental in having Risdall Advertising appointed as one of the first CAP (Creative Alliance Program) partners with AT&T. The goal of the partnership is to provide AT&T customers with the most advanced electronic commerce capabilities available for conducting business effectively on the World Wide Web. RAA provides creative and programming services for AT&T WorldNet customers. Ted has also been involved in the development of a large number of high tech accounts from software to hardware to consulting.
In addition to high tech accounts, Ted has expertise in the educational market and has developed a group of accounts in that sector.
Wired for Technology:
Ted avidly studies emerging technology and is connected with people all over the world who are setting and watching trends in the high tech market.
For Business and Pleasure:
Through his studies, business and vacations, Ted has traveled to every continent except Australia and Antarctica.
As a student, Ted studied Spanish in Venezuela - and was there to watch the tanks roll in at the time of the coup. (He has a working knowledge of the Spanish language). Ted traveled for three months in the Orient on a whirlwind tour of the different Asian countries and regions. He studied economics in both Eastern and Western Europe, and was a student in London for nine months. Finally, he participated in two month-long case studies where he observed, analyzed and interviewed management at two international business sites: at the Del Monte canning plant in Kenya and the Akzo textiles plant in Ecuador.
Fun Fact:
Ted's real name is not Theodore. It's Ted.
Activities:
Ted is a very politically involved racquetball hack.