Jim Sandstrom
Director of Media Services
Hired: June, 2005
Education:
Northwestern University; Master of Science
University of Minnesota; Bachelor of Arts
Background:
Currently in his 40th year in the advertising business Jim has decades of experience with advertising agency and client-side media planning/buying-negotiation/schedule stewardship-maintenance.
While media director at NordicTrack, Jim was responsible for the execution and maintenance of the Company's direct response media group; growing this department from five to 18 people, and increasing media spending from $10 million to over $50 million. Jim was also the first media director at Fallon McElligott Rice (now Fallon) where he built a 34-person media department and was responsible for billings in excess of $60 million annually.
Notable Achievements at Risdall:
At Risdall's, Jim's media planning and negotiation skills helped a Risdall client (which operates in the travel industry) see cost-per-lead go from a dollar amount in the 3-digits (when the client used traditional print advertising), to the low single-digits with online/Web advertising.
Jim also negotiated an annual small space, direct response magazine buy for a client that saved between 21% and 87% off rate card pricing.
Account Experience:
Compex Technologies, Brown College, Bio Scrip, American Spaceframe Fabricators International, Clary Document Destruction, P2 Aviation, UV Color, St. Croix Serenity, MN Children's Museum, Kitchens Made Simple, Visit Minneapolis North, Chippewa Valley Convention & Visitors, Visit Eau Claire. Lund Food Holdings, Inc., Immune Alert, Pre-Settlement Finance, CVS Flags, Go Girl, Enventis, Hospira, AGA Medical, Mayo Clinic, Meritas, Barn Light Electric, Solid Waste Management Coordinating Board, Boar's Head Meats, Rainbow Pest Elimination, Zia, Vision Ease, ThreeWire, Advance Roof Rakes, Country Jam and ZOSOZ
The Final Word:
Jim received a 10-times-completed trophy for skiing the 34+ mile Birkebeiner cross-country ski race. He also ran one of his 13 marathons in under 3 hours...thus qualifying to run the Boston Marathon which he completed the following spring.