Cindy Lord
President – Risdall Strategic Consultation
Hired September 2008
Let's start with this:
Cindy believes that there are no intentional Vikings fans, just those that haven't had the opportunity to fully appreciate the Packers. It's that same big-gulp of optimism and determination to prevail (even in the face of long odds) that Cindy brings to every project.
Cindy's roots are in Wisconsin, but her real allegiance is to the world of ideas. She loves them all: new-to-the-world disruptive ideas, tried and true ideas, long-forgotten ideas that simply need rediscovering. As President of Risdall Strategic Consultation she works with clients to develop custom-fit ideas that create positive change and real business momentum for brands.
Experience:
Cindy's been looking for ever-whiter pastures of white-space for almost twenty years. She's worked at Ogilvy & Mather, Euro RSCG and JWT (where she was a Partner and Group Planning Director). And she most recently was with Martin/Williams in Minneapolis where she was a VP and Group Planning Director.
You name it, Cindy's worked on it: Kraft Foods, Steelcase, Marvin Windows & Doors, Sears, L.L. Bean, Pfizer, TCF Bank, P&G, Dean Foods, Lincoln Financial Group, Payless Shoesource...the list goes on and on. Her experience is broad and deep with significant stints in the world of retail, packaged goods and financial services. And her expertise with key target markets is just as robust: high net worth consumers, moms, CXOs, business-to-business and kids, among many others.
Education:
Northwestern University in Evanston Illinois was home to Cindy for her undergraduate studies in English. She enjoyed that experience so much (excepting the miserable football) she returned there for graduate school. She earned a Masters of Management from the J.L. Kellogg School at Northwestern University in 1998, where she double-majored in marketing and finance.
Free Time:
Cindy spends her free time devouring books from other disciplines (ok, stealing their ideas). She is particularly keen on evolutionary psychology, astronomy, sociology and intellectual history. Oh, and her two kids keep her pretty busy, too.
P.S.
When meeting Cindy try not to mention the words "Jets" or "Favre" – especially not in the same sentence. Just a suggestion.