Chris Peterson
Online Marketing Manager
Hired: April 2007
Background:
Chris' path to Risdall had more zigs and zags than a ski run. He was born and raised in Bloomington, MN. After High School, he moved to Denver, CO then Bozeman, MT where he skied and worked in fine dining restaurants before moving into the Online Marketing space. Chris had always taken an interest in Online Marketing and with meeting two Risdallians at an SEO conference, eventually channeled him into Risdall's Interactive family.
Education:
- Montana State University
Bachelor's Degree in Marketing
Experience:
- Broad range of online marketing expertise with a focus on SEO and SEM
- Interactive conversion funnel testing
- Online Marketing Manager for Top 500 Internet Retailer Zearth.com/Comfortchannel.com
- Partner in online retailing site Powderfin.com
Favorite candy at RAA:
Gummy Bears
Hobbies:
- Chris enjoys fly-fishing, golf, waterskiing, downhill skiing, and hiking.
- Spends most of his available summer time in Northern Minnesota pursuing the hobbies above.
Online Marketing Guru:
In 2005, he assisted Google engineers with the interface of Google Checkout at the Google Plex. This followed a one-year beta test for the program. Chris also helped a previous employer crack the Top 500 Internet Retailers in 2006 while the Online Marketing Manager. Also attended Search Engine Strategies conferences in '04, '05, '06.