Bill Helgeson
Vice President/Account Supervisor
Hired: September 2007
Overview:
Bill brings over 10 years of comprehensive interactive experience to all projects he is involved with. Whether the client firm is B2B, B2C, Government or Non-Profit, Bill brings a multitude of experience to all aspects of the interactive process including IA, Design, Development, Content Management Systems, Email Marketing Campaigns, Search Engine Optimization and the latest in Social Media Marketing.
Education:
University of Minnesota, Duluth; B.B.A. in Business
Before Risdall:
Prior to joining, Risdall, Bill immersed himself in all things interactive at Designstein, a full-service interactive agency in Minneapolis. In his eight plus years at Designstein, Bill was involved with all aspect of the web for his B2B and B2C clients.
Notable Achievements at Risdall:
Teeter Inversion (www.teeter-inversion.com) is a perfect example of Bill bringing his skills together to lead a team in giving the Teeter website a new lease on life. Bill and his team took a dated looking website with limited functionality and gave it new life and vitality.
The Flash element on the home page is visually appealing while still being very functional. The Product Selector tool helps the customer quickly find what is the right Teeter product for their specific need. And finally, the Body Map tool helps the customer diagnose their specific aches and pains and find the Teeter product that will help relieve/eliminate that medical malady. All this wrapped up in a website that looks stunning and functions flawlessly. Best of all, the website has a built-in Content Management Systems that allows Teeter internal personal to manage site content all by themselves.
So what was it like to work with Bill and his team on this project? Here is a quote from the Digital Marketing Manager of Teeter Inversion regarding their newly launched website (March 2009). Rachel Murphy said, "As a business that operates within several markets, I've worked with interactive companies from around the globe to develop and implement business-to-business as well as business-to-consumer websites. I am happy to say that Risdall Marketing Group is by far the most professional, creative and technically savvy web marketing company that I have worked with.
They took our painfully out-of-date corporate website and transformed it into a cutting-edge, interactive wonder. On multiple occasions, Bill and his Risdall team went out of their way to ensure that our end result met and often exceeded our expectations. We put our trust in Risdall to create a website that would be the new face of our company, and we couldn't be happier with the result."
Client Experience:
Past and present clients include: Cargill (NatureWorks & Ingeo Fibers), Fairview Hospital, General Mills (Cascadian Farm & Muir Glen), Green Guardian, Hormel (Jennie-O Turkey Store), Maccabee Group, Mayo Health Systems, Minnesota State Fair, Pearson Education (multiple sites), Serta International, St. Catherine University, Teeter Inversion, University of Minnesota (U of M Physicians & Alumni Association) and the University of St. Thomas
On a Personal Note:
Bill spent the first nine years of his life on an island - Nicollet Island in the heart of Minneapolis. Ask him about his childhood amongst the hippies and the menagerie of animals that called Nicollet Island home during the 1960s.