A Site For All to See
Optimizing your website to improve visibility and increase traffic
Building Traffic - Page 3 of 9
It’s important to keep in mind that users come to your site from various routes.
Repeat visitors probably know your URL or have your site bookmarked. When trying to boost traffic to your site, you need to be looking at ways to attract new users that have never visited you before. You want these users to come, visit and bookmark your site for future visits. So, how do you reach these people?
Linking
Links are an essential part of building your traffic. They drive traffic when a user clicks on them and they help your rankings in the search engines if they are done correctly.
Traffic Drivers
These are links that come from an online or offline source and drive users to seek out your website. Users may visit your site to find information, to buy your products/services or to do research.
Links that drive traffic can be found in ads, on your business stationery, on search engines and directories, in published articles, in white papers, in RSS feeds, in blogs, in email newsletters or by viral marketing. The idea is to be creative in creating these while driving your users to specific content and information.
Search Engine Rank Builders
Knowing that users rarely venture past the first few pages of search results, being number four on the list is infinitely better than being number 348. To achieve the highest rankings, you need links that help you increase your own link popularity for your keyword terms. Remember, you always want to be seen as an expert by search engines. To do this, you need to become a hub for your area of expertise. This requires having other sites recognized as “experts in the field” pointing to your site. In a nutshell, you become an expert through association with other experts. Your goal is to find your unique niche or field of expertise and then make sure the Web knows all about you.
Many of these “expert links” can be found in the above list of traffic drivers. However, in order for you to gain credit (and preference) for your association with these experts, they have to easily found by the search engines. You can help yourself by seizing every opportunity to get your name out there. This can involve encouraging links from your partners or, by publishing your own articles/white papers, blogs, press releases, etc.
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