Keep in mind that traffic building is an ongoing process.

Research and identify how users are going to find information about your products. It’s also critical to know where they are buying your products. Are they buying products from you or your distributors/dealers? Do you have information on your site that users understand? Is it easy to find? Is it easy to order? Are you a resource for other sites?

Identify your target audiences and set your traffic goals accordingly. You should already have a good idea of whom you are targeting. Having looked at your traffic analysis, you can pinpoint what type of visitors you are getting and if these are the demographics you want. If they are – great. If not, then you need to change your website and/or your search engine optimization path to ensure that the traffic you get is actually the traffic you want.

Create your strategy. Your strategy will be constructed around the best ways to achieve your goals and reach your target audiences. From your research, you know how and where your target audiences are finding information on the products/services they want to buy and where they are purchasing these products/services. From here, you need to match your research data with the appropriate tools necessary to reach your goals. Depending on your audience and your website, you may use a combination of online and offline marketing tools, or you may just rely on online strategies.