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Visitors
The goal in this analysis is to get a feel for who is coming to the site.
- How many hits are new visitors versus returning visitors?
- What times of day are people coming to your site? Do certain days of the week generate heavier traffic than others? What times of year show increases and decreases?
- How long are people staying on the site?
- How many pages do they go to?
From here, you can ask yourself things like:
- How can I turn first time visitors into repeat visitors?
- How can we get people to interact with the site more?
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2. |
Visits and Conversions
Your goal here is to determine the current ROI of your website (leads versus conversions.)
- How many total visits did my site have?
- How many conversions were generated?
- Which promotions are working well? Which are failing?
From here, you can ask yourself things like:
- Presuming your using PPC ads, what percentage of clicks become conversions?
- How many leads come off the contact form?
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3. |
Monitor Site Usability
Usability tells you how users experience your site and how easy is it to navigate around your site. Your goal here is to discover:
- What pages do users come in on?
- What pages to users leave from?
- What paths are users using to get around the site?
- What are the top site pages?
From here, you can ask yourself things like:
- What navigation pieces are working well?
- What needs to be improved?
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4. |
Monitor Search Engine Optimization
The goal in this analysis is to discover what search engines are finding when they scan your site and what users are searching for.
- How often are search engines spidering the site?
- How many people are referred to the site from each different search engine?
- How many people are referred to the site from each keyword phrase?
- What keywords are picked up by which search engines?
From here, you can ask yourself things like:
- Which keyword phrases are working best? Which ones need to be reworked?
- Are people actually searching for what I intend them to search for?
- Are the people coming into my site finding what they are expecting?
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5. |
Monitor Site Programming
Site programming analysis will tell you if your website is working correctly.
- How many 404 (file not found) errors occur? What files and why?
- How many server side programming errors occur? Why?
From here, you can ask yourself things like:
- What errors need to be fixed?
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6. |
Monitor Site Performance
Your goal in gauging site performance is, first knowing if your hardware is working and then, is it sufficient to accommodate the demands of your site.
- How often was the site down?
- How fast are pages being served up on average?
- How much bandwidth is being used?
From here, you can ask yourself things like:
- Should we upgrade/downgrade hosting?
- Do we need to optimize site performance?
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