Dear Friends,

The year 2010 marks our 38th anniversary. In an industry where longevity is often measured in months, we are well into our fifth decade of providing clients with incredible results in building their businesses. We are now Minnesota's 7th oldest advertising agency out of over 700. The 2010 Business Information Guide ranks us the 6th largest Minnesota advertising agency, the #1 web developer and the 4th largest PR firm. Our annual capitalized billings have exceeded $100 million for the last ten years. We have created an insanely large body of great work for our clients, helping them create, build and benefit from their brands.

Our current structure and platform offers clients the widest variety of integrated services in a more streamlined way. Two important things remain intact; Our ability to generate brilliant marketing ideas and our ability to deliver those ideas to our clients' customers and prospects in the most relevant and economical way. After a three year search, Cindy Lord is President of Risdall Strategic Consultation and head of account planning for RAA. She had prior stints at Martin Williams, JWT, Ogilvy and Euro RSCG.

Other recent accomplishments:

1. Our leadership in the e-commerce area remains unchallenged. Other agencies are now trying to copy our vision and strategic partnerships. President Ted Risdall, Director of Interactive Planning Frank Grubbs, and CTO Joel Koenigs lead this effort. Adweek magazine IQ ranks us the #1 web developer in the state. In the 2008 Web Marketing Association Awards, we won 29 awards and came in first in the world and in 2007 and 2009 we came in second in the world both years - consistency second to none.
2. Rose McKinney has been a world class leader of our public relations team, aided by lieutenants Joel Swanson and Eva Keiser, delivering Results That Matter^TM to over 100 clients. We are ranked the 4th largest PR firm in Minnesota.
3. The addition of Tom Wilson as President of Risdall Marketing Group really strengthens our entire account services team. His background includes stints at Fallon, Martin Williams, Campbell Mithun, Gage and Russell & Herder.
4. VP/Account Supervisors Kevin Deshler, Glenna Dibrell and Tim Dillon increased our leadership in the business-to-business and industrial categories.
5. Our role in the service/consumer and medical sectors also grew, thanks to VP/Account Supervisor Terri Lee, assisted by Account Supervisor Tia Wilkins. We now work with 10 of the top 50 Minnesota medical product manufacturers, plus several others nationally – more than 40 clients total.
6. We have long served a substantial number of sporting goods clients. Agency Vice Chairman John Risdall is recognized as a leader coast-to-coast and is assisted by Account Supervisor Dianna Schmidt in this area.
7. As Minnesota's most wired agency, we've provided leadership to the high-tech category. Ted Risdall, Tim Dillon, Jennifer Risdall (CEO of Risdall Online Marketing Group) and Josh Dahmes (President of Risdall Online Marketing Group) head our activities. Our fastest growing group is the Risdall Integration Group led by President Jared Roy, adding social media and Web 3.0 to turbo-charge everyone's marketing.
8. Our Arts & Entertainment Division led by Dianna Schmidt now has more than 40 clients which include The Ivey Awards, Million Dollar Idea TV Show and the 35 restaurants of Twin Cities Originals.
9. Our fundraising and development group led by Jerry Seppala continues to deliver amazing results.
10. Kevin Deshler is also the President of Risdall Marketing Institute, interfacing with Minnesota academia.
11. The financial services sector is well served by VP/Account Supervisors Jennifer Risdall and Laura Skadsberg who lead the sector with more than 30 accounts, capped by recent national awards for Honeywell Federal Credit Union, which was rebranded as Endura Financial.
12. Risdall Sandstrom Media Works - Jim Sandstrom is doing wizardly things both online and in traditional media for our clients. He is the Dean of Twin City Media Directors.

Nationally, we rank as the 82nd largest agency out of more than 27,000 and the 4th largest business-to-business agency, according to the May 5, 2008 Advertising Age. Ad Week Magazine ranks us the 48th largest interactive agency in the nation – the only Minnesota firm in the top 50. According to Twin Cities Business Monthly we are the state's largest web developer. In short, we are in an elite group of the top 1% of agencies in the world. While we are a $140 million business-to-business agency, we are also a $95+ million consumer agency. But most importantly, we are proud of the work we do and the positive impact it has on our clients' sales and profits. They enjoy the unfair business advantage of focused, creative advertising. We would like to show you some profitable ideas we think might help your company in 2010 and beyond.

Sincerely,

John Risdall		Ted Risdall		Kevin O'Callaghan
Chairman/CEO		President		President-Creative